written by DzineBlog
Recently I asked readers How Designers Get More Referrals and in the comment form you can see some designers shared their experiences. As a designer working freelance or running your own design business, your success significantly, or sometimes solely, on how effectively you get more design clients. This is one of the hardest challenges a freelance designer faces, and it’s even harder than the actual design work. And it’s not enough to get one client at a time. The real goal is to get more design clients that your schedule is all filled up. Remember that as a freelancer, each time your schedule has an empty spot, you’re losing potential income.
There are two types of clients you should generate business from: existing clients and new clients. Now, the ways to getting business from these two types of clients are different. Tomorrow I will discuss how to get more design clients from new clients.
Here are some effective tips on how to get more design clients from existing clients:
Surely you’ve heard of the 80/20 rule. Let us brush up on this rule, shall we? The 80/20 rule says that 80% of your business is generated from 20% of your customer base. This 20% is made up of your existing clients. These are clients who just keep on coming back for more and gives you continuous projects. So before you go out and look for new clients, make sure to pay attention to clients you do already have.